Digital Marketing Executive

Job Overview

Accurex Biomedical Pvt Ltd, a leader in the biomedical industry, is seeking a creative, results-driven, and technically proficient Digital Marketing Executive to join our marketing team. The role involves planning, executing, and optimizing digital marketing campaigns to enhance our brand presence, drive online engagement, and generate leads in the healthcare sector. Candidates must be tech-savvy, with strong communication skills, and a solid understanding of digital tools and HTML.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, search engines, and email platforms.
• Collaborate on the creation of SEO-optimized content, including blogs, social media posts, and promotional materials.
• Manage and grow the company’s social media presence on platforms like LinkedIn, Facebook, and Twitter.
• Implement SEO strategies and manage Google Ads campaigns to drive targeted traffic.
• Use tools like Google Analytics to track campaign performance and provide actionable insights.
• Develop and execute targeted email campaigns to nurture leads and retain customers.
• Ensure continuous learning and application of the latest digital marketing tools and trends.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, preferably in the healthcare or biomedical industry.
• Strong communication skills with the ability to engage in two-way communication effectively.
• Proficiency in digital marketing tools (Google Analytics, Google Ads) and basic HTML knowledge.
• A personal computer/laptop and regular internet usage are required.
• Familiarity with digital communication strategies and tools is essential.
• Demonstrated long-term commitment and stability in previous roles.

Salary

Upto 3.5 LPA (Salary will depend on experience and qualifications, and will fall within the specified range)